The story of the Laura Aschero winery

One family, one brave choice, a tradition that lives on in the heart of Liguria

Laura Aschero was my mother. The daughter of a doctor and later the wife of one, she showed a determined, brilliant and enterprising character from a young age. After years as a full-time wife and mother, in 1975, at the age of 54 and with my father’s support, she decided to turn the family land back into vineyards, to sell the grapes to local winemakers and to give her husband, who was nearing retirement, something to do. But she was not one to stand on the sidelines: encouraged by friends in the trade, she registered with the Chamber of Commerce and tried her hand at making wine from some of her grapes.

Authentic Ligurian wines, from vineyard to bottle

Artisanal production
Vineyards in the heart of Liguria
Expression of the land
A family story
Artisanal production
Vineyards in the heart of Liguria
Expression of the land
A family story

“IT RUNS IN THE BLOOD”

As Laura always used to say, “it runs in the blood”: indeed, I was drawn to the family business right from the start and began working at the estate. By day I worked at a bank and in the evenings in the cellar, and while I tended the wine I was already planning its expansion and modernization. Today I can say with satisfaction that, in an old storehouse beneath the square in Pontedassio, I have created a technologically modern winery equipped with state-of-the-art machinery, and that I have passed the family passion on to my daughter Bianca, who works alongside me. She has inherited her grandmother’s verve and fierce determination and represents the third generation of winegrowers.

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Enjoy an authentic experience among our vineyards and cellar, in the heart of the Riviera Ligure di Ponente.
We’ll guide you as you discover our wines, telling you about our land, our story and the work behind every bottle.

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